You name the new business.?

After 20 Years of working 9-5 my brother decided to go into business for himself. As a side job he renovated homes. Now he has made this his full-time career. His Speciality is remodling kitchens and basements, but he does it all. Electrical, Plumbing, Roofing, Drywall, Painting, Flooring. No job is too big or small. Right now he is working on a basement in which the people are paying over 50,000. Most of his Business is residental and he stays busy from word of mouth but our family would like to help him with advertising. Business Cards/Website etc... We dont have a clue- but we want something snappy- His Name is Paul Dilly. I would love feedback from the Yahoo users just think your answer may very well be the beginning to something huge. Thanks for your help.